Dice Retail Display

Marco Vanucci Opensystems

Interior Space and Exhibition Design Dice Retail Display by Marco Vanucci Opensystems The project was promoted by the RIBA and aimed at establishing a collaboration between British architects and designers and Chinese retailers in Shanghai, Xintiandi. Opensystems was selected for its outstanding portfolio by Chinese fashions retailer Nn, Natural Gift. The brief was to mark the entrance of the flagship store in Xintiandi and enhance the customers' shopping experience. Dice is a unique and versatile artwork that captures the attention of the passers-by and offers a kaleidoscopic interplay for the customers becoming, at time, furniture as well as a display area.


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